More bookings, at a lower cost per booking.
MACS Clinic in Watford switched to one booking link, instant replies and weekly decisions from its own data. Here is what changed, year on year.
The results
WebsiteSearch ConsoleGoogle profileYouTubeBookings
+121%online bookings at MACS Clinic, March to August 2026 vs the same months in 2025
−77%cost per booking, year on year
−50%staff costs, year on year
What changed
- One booking link on the website, Google and every post, so patients could book the surgeon directly, at any hour.
- An instant reply to every enquiry, with the booking link in it.
- Weekly decisions from the clinic’s own data, focused on one goal: people clicking “Book”.
- A P&L dashboard in place of monthly management reports.
Why staff costs fell
Staff no longer had to act as the middleman for every booking. The figure also includes less paid accounting time, because the P&L dashboard replaced monthly reports.
About
Built from real clinic operations, not a slide deck.
I ran operations at a private clinic and built the AI that now runs much of it. Now I do the same for clinics across the UK, from Rickmansworth.
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